r/SaaS vs r/indiehackers: Where Should You Post Your Product?

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r/SaaS vs r/indiehackers is the wrong question phrased as an either-or. The right version: what does each room reward, and which of your posts belongs where? I post in both, and treating them as the same audience with different logos is the mistake that gets founders ignored in one and removed from the other.

The two rooms, characterized

r/SaaS is the big room: the default subreddit for SaaS founders, large enough that good posts reach far beyond your follower graph, and moderated accordingly. Its promo posture tightened explicitly in April 2026: promoting projects you're part of occasionally is fine, but accounts that exist mainly to promote will be removed. It has also run Self-Promotion Saturday threads, the designated release valve. The content that travels: operational lessons with real numbers, pricing experiments, churn stories, "here's what actually happened" retrospectives.

r/indiehackers is the forum's ghost, in a good way; community members describe it as the closest thing to the old Indie Hackers forum vibe on Reddit. Smaller, more personal, friendlier to journey content: revenue updates, building-in-public checkpoints, honest "month 6, still at $200 MRR" posts that would feel small in r/SaaS. The audience is other builders, which matters both ways: they're generous with feedback and allergic to being marketed at.

What to post where

The constant across both: the mention-deletion test. Strip your product's name from the post; if nothing worth reading remains, neither community wants it. That test, the 9:1 ratio behind it, and the warmup that precedes all posting are the pillar guide.

The mistakes specific to each

In r/SaaS: underestimating enforcement. It's the sub where every founder posts first, so mods have seen your launch post ten thousand times and their pattern-matching is merciless; post history gets checked, and removals usually trace to the account, not the post. Use the designated promo threads when they're running; they exist precisely so the main feed doesn't have to tolerate launches.

In r/indiehackers: mistaking friendliness for appetite. The community tolerates product mentions inside genuine journeys, but a journey post that's obviously a delivery vehicle reads worse there than anywhere, because the room runs on sincerity. Show up between your own posts: comment on other builders' updates, and the nine-to-one ratio takes care of itself naturally.

Beyond the big two

Both subs are starting points, not the map. r/SideProject and r/buildinpublic tolerate showing your work; r/microsaas is smaller and promo-friendlier; strict generalist subs like r/Entrepreneur remove most promotional content on principle. Reading a sub's actual appetite before posting (rules, pinned posts, and how competitor mentions fared) is the skill, and it's one of the things VoicePost rates before you post anywhere. Which threads to comment on daily, and the rest of the toolchain, is covered in best Reddit marketing tools for SaaS founders.